your window cleaning business by advertising in your local newspaper...
it comes to promoting your window cleaning business, there's nothing better
to boost your sales and create instant credibility than a newspaper cover
story featuring your cleaning business!
during the course
of this article, i'm going to show you a handful of excellent, newsworthy
ways, to get free press in your local newspaper.
let's start off with...
- spring cleaning!
first off... a picture
is worth a thousand words. spring cleaning is one of the several newsworthy
reasons to call your local newspapers attention to your window cleaning
service. after all, what single act better defines the season of spring
than the act of cleaning.
(pictured above) is
a photo of me on april 19, 2007. i'm preparing to rappel down the side
of a 7 story hotel to clean windows. let me clarify one thing -- you don't
have to be a high rise window cleaner to be newsworthy...
...spring cleaning is the news, and all you need to do is call your paper now and have them
come and take a picture of you for a spring cleaning article. this is
obviously a time sensitive news item so, if you are reading this and it
is not spring, you might want to try this approach instead...
- business profile
if you are a new window
cleaning business owner, or are planning on starting a business, i'd highly
suggest calling, and letting you local newspaper know the "who, what,
where, when, and why's" of your new business.
many newspapers will
have a daily or weekly 'business profile' article. this article is designed
to let people know what new businesses and services are available in your
a business profile
in your paper is free!... and if you haven't already been profiled, this
should be the first type of contact you make with your newspaper. give
them a call and see if they'd like to interview you. sometimes, newspapers
like your business to be recommended by customers before they'll profile
you. in any event, you've got nothing to lose by picking up the phone
and calling your paper.
- press releases
anytime your window
cleaning business is involved in any of the following newsworthy events,
you should write and submit a press release to your newspaper:
hosting or sponsoring
a charity event
benefiting a cause
donating free services
won an award
added an unusual
service to your business
in your industry
press releases have
writing and submitting protocols to be followed. there's a lot of great
info on this subject on the web but, i'd recommend calling your newspaper
and have them explain exactly how they'd like your press release formatted.
in this way, you'll be giving them exactly what they want and will have
a greater chance of being published rather than rejected.
i'll see you
on the streets cleaning windows!
the author: andy engstrom specializes in teaching
real people how to start profitable window cleaning
businesses that make $40,000 to $100,000 (or more)
per year. to get instant access to all his most profitable
window cleaning business strategies, tools, and resources,