spring is here in the northern hemisphere, and folks are eager to hire a professional to wash their home or business windows...

...because, "spring cleaning" is much more than an idea -- it's a seasonal obsession many people have to create a better, cleaner quality of life. it's called "pride of ownership": the pride an individual takes in themselves and their possessions.

it's easy then to understand why, during this time of year, you can generate $10,000's washing windows... you've got the 'supply'. they have the 'demand'!

to jump start your 2008 season, i'd like to show you how to start a window washing business with five surefire marketing tools that will start attracting paying customers immediately!

let's start with everyone's favorite, and most affordable, window washing business marketing tool...

#1: window washing t-shirts

one of the easiest ways to promote your business, at minimal cost, is to literally wear your advertisement. become a walking advertisement and everyone you cross paths with, will easily recognize you're ready to make their glass sparkle!

usually, window washers will have t-shirts made with their business name or logo. and, sometimes they'll add their telephone number. but, you can go one step further...

i'm happy to announce i've recently "trade marked" a window cleaning slogan i've used over the last 10 years that has been the backbone of my advertising campaigns.

the slogan is: got dirty windows?™

it's sweet and simple, and draws an immediate positive response from people looking for window washing services. this slogan has been the primary tool that has brought me $100,000's worth of window washing business over the last few years.

and, now my slogan can help you too!

if you'd like to get t-shirts made with my got dirty windows?™ slogan, click on the link below for more info. once you're at my t-shirt shop, you can customize your shirts with your telephone #, business name and whatever other info you'd like to add to your shirts.

#2: yard signs

yard signs are a great way to let people know their neighbor is having her windows cleaned professionally by your company.

it quite possibly could be the closest thing to a "personal recommendation" from one friend to another.

but, you always want to make sure you 'ask' your customers permission before placing a sign in their yard.

talk to your local sign company for a complete yard sign printing package.

i'd suggest keeping your message simple with very few words so the text can be easily read by passers by.

something like...

professional window cleaning
"your telephone #"

if you'd like to get a non-exclusive license to use my got dirty windows?™ slogan, order my quick start guide to window cleaning profits here. read more about licensing my trademark here.

#3: free newspaper advertising

last year, at this time, showed you how i attracted my local newspaper to advertise my window washing business with a free front page cover story. it cost me absolutely nothing and created massive advertising exposure in my service area. if you'd like to learn more, click below for the details:

#4: window washing decals

window washing decals are the perfect marketing tools that you can easily add to your truck, van or car... they're simply magnetic marketing signs that stick to the side of your automobile to promote your window washing business.

here's a design i created for my window washing decal to give you inspiration for your design. by no means does your design have to be this complex. in fact, it would probably be a more effective ad if i had designed it to be more direct and to the point.

ask your local printing company about having them make you a large advertising magnet sign, displaying your company information and telephone number. these magnets do exactly as they sound... stick to the side of your business car, truck or van displaying your ad. you have the ability to pull the magnets off at any time. this can be handy for occasions when displaying your business information is inappropriate.

if you'd like a carefree permanent solution, have your ad, or company logo, painted on the side of your automobile.

#5: ebusiness card

better than a standard business card, and ebusiness card can give your potential customers an in-depth knowledge of the services you perform. better yet, the ebusiness card - promotional cd rom i've created to help window cleaners market their business, provides the homeowner with tons of free useful information about how to care for their glass.

the result is a well educated customer that truly understands your level of expertise in the window washing trade... it's a tool that creates instant credibility for you in the mind of a potential customer.

to learn how you can drive hundreds of high paying customers to your window washing business with a custom designed ebusiness card.

final thoughts

you need to become a walking, talking, driving marketing machine! people in your area need to see your ads everywhere you go and everywhere they go... on your body, on your car, on their neighbors yard, in the newspaper, on their door knob, on the bulletin boards, in the white and yellow pages, even in their mailbox (with direct mail), in their face! -- everywhere!

every time i've started a window washing business, (i've started 4 businesses in 4 different cities), i've marketed my business like my life depended on it... because it did!

if you want to do the things in life you've always dreamed of but never had the time and money...

...then, i urge you to market your window washing business like your life depends on it!

the faster you establish a solid customer list, the closer you'll be to financial freedom. if you work hard now, by focusing on generating sales, performing the work, and getting paid...

...the better your chances you'll have the financial reserves to take 4 - 5 months off this winter! -- and, every winter yet to come.