how 'getting your window cleaning business online can blow your competition
away with 2 simple strategies
recently, i did a
search of window cleaning businesses in the state of california...
...i was absolutely
"blown-away" from the results i found!
from the first 50
listings, only -- (3) -- window cleaning company's had a business website!
and, (now here's the scary part), not a single one of those three
sites had a "links" or "resources" page on their site!
what's wrong with
50 of these window cleaning businesses are missing out of loads of 'highly
qualified' customers in their area.
people in your area
are searching the internet for a professional window cleaning company
on the daily basis and -- without an on-line presence -- your window cleaning
company is invisible to their requests.
it boils down to this...
if you do not have
a website, all of those potential customers are hiring your competition;
and you're losing out on new clients and new revenue sources.
here are 'real
statistics' about folks searching the internet for professional window
done in april 2006 - yahoo.com
searches for "window cleaning los angeles"
370 searches for "window cleaning chicago"
201 searches for "window cleaning new york"
in just one month
there were 1262 searches for "window cleaning los angeles" at
yahoo.com. can you imagine how many people typed in that keyword phrase at google and all the other top search engines for the month of april?
try multiplying that
number several times and you've got a ton of potential customers looking
but, can they find
are two simple strategies that you can use to drive more business to your
window washing company using the internet.
first, get a website
built. it doesn't have to be fancy, a two page site will work wonders.
but, the website itself will not automatically bring in qualified
...you'll need to
optimize your site so it appears in a search engine, like google.com,
for the appropriate keywords. again, most people type in these keywords
when looking for your business:
optimizing your keywords... also referred to as tagging your website url link with an "anchor
one simple strategy
to get your window cleaning company website to appear in google is to
use the keywords, "window cleaning (your city)", as your "anchor
text" at other sites related to your industry, i.e.. (other top window
cleaning, janitorial, pressure washing and cleaning sites).
this means you've
got to find these site's, submit your information, and (more often than
not), link back to the site that you've requested a link from.
here's an example
of a window cleaning business that has used this strategy perfectly.
if you go to my "professional
window cleaning" page; scroll down the page and you'll see a listing
that uses this keyword phrase, (anchor text), to link to their
window cleaning services"
this is the anchor
text they chose to highlight they're website's link that will take visitors
to their site. they chose this anchor text because it's a great keyword
phrase and they expect that several new customers in their target market,
will type this phrase into a search engine when looking for a professional
window cleaning company in their area.
i just did a search
on google for this keyword phrase and guess what i found? ...
...you guessed it!
their company info and url was listed on the "first page"!
the company's name
is valley window cleaning, check out their link here:
i also did a search
at alexa.com to see what kind of traffic their website was bringing in.
they are the 1,610,800 most visited site in the world for october 2006.
they're actually driving more traffic to their site than many of the worlds
biggest window cleaning supply companies! --- wow!
and, most of their
traffic is optimized for customers searching in their area so, they
aren't getting a lot of traffic from areas they don't service -- just
local traffic -- and, lots of it!
why are they getting
more traffic than some of the big supply companies?
answer: they've got
a links page at their website and almost every major window cleaning supply
important note! every link from a related website pointed towards your site counts as
a "vote of approval". for many of the popular free search
engines, the greater the number of links coming into your site, the
higher your site will appear in a search for the keyword phrase you've
used as your anchor text.
so, to get related
sites to link to you, you must first...
create a "link exchange program" at your site:
if you want sites
to link to you, you've got to link back to them -- it's proper internet
etiquette. so, what you need at your site is page that you can reciprocate
links to other sites and ask for a link exchange.
somewhere on your
site's "home page" you should have a link that is called "resources"
or "links". this will allow folks surfing your site to go to
this page and click on any of the links to other sites you've listed.
i think some window
cleaning businesses are afraid of listing other sites at theirs, because
they believe they will lose potential customers.
nothing could be further
from the truth. you may lose a few folks with outgoing links but having
an aggressive link exchange program at your site will bring in way more
qualified leads than you'll lose.
and, instead of focusing
on getting tons of traffic that won't cost you a dime, many spend
hundreds or even thousands of dollars with on-line advertising instead.
it doesn't make a whole lot of sense -- does it?
quality leads might
not necessarily come from the traffic the other sites provide you but,
the more inbound links you create for your site -- the higher your
website will appear in the search engines.
and, that is where
the quality customers are going to come from. your goal is to appear on
the first page at google for your keyword phrase. you can accomplish that
by aggressively exchanging links with other sites and, (most importantly) "tagging" your inbound link with the appropriate anchor text.
- build yourself
a simple but effective website
- have a links page
listed at your website's home page
- go to other related
sites that are receiving a lot of traffic and ask for a link exchange
- optimize the link
back to your site with an anchor text using a keyword phrase that is
relevant to your business and...
...you'll soon be visible to solid, quality leads that can give your business a competitive
advantage over others in your area.
if you'd like to get
your site listed at freewindowcleaningtips.com, (the internet's
most visited window cleaning website), please click here:
your cleaning business website