your new window cleaning business need customers?
discover... how to attract
high paying customers now by taking an 'active' rather than 'passive'
are having a difficult time attracting customers to your window cleaning business, the problem may be easier to fix than you think.
the future of your
new window cleaning business greatly depends on your ability to turn a
'potential customer' into a 'paying customer'.
but what do
you do when no one is calling?...
...take an active
role instead of a passive role when approaching potential customers.
i recently received
the following question from a person having problems creating sales. in
my reply, i give specific details on correcting his passive sales approach
it into an active - winning - sales approach.
i am having a very difficult time getting customers for my window cleaning
business. i have been passing out business cards everywhere and also
have placed a sign on the back window of my truck without any phone
calls from anyone. any suggestions?
a: i'd suggest
going directly to the accounts you want and speaking directly to the property
owner. don't chance your future on the hope folks will call the number
truck or business card.
business cards and
magnetic signs are great "secondary marketing tools" that can
aid in creating sales but, they are also fall on the expense side of you
business 'profit and loss' statement.
what you need to do
is focus on actions that create income...
you need to focus
on creating sales one-on-one...
go straight to that
residential area or business complex and talk to the person that makes
decisions about maintenance and book window cleaning now! the person you
need to talk to is the home owner, property owner, property manager, or
business owner. don't just hand them a card and hope they'll call you,
you need to...
a sense of urgency!
after you've used
the "ultimate sales pitch" and presented the building owner
a free estimate of the window cleaning costs, you've have to do 1 of the
following 2 options:
option #1 - if the window cleaning project can be performed and finished within
the remainder of the day, let the owner know you can get started immediately!
don't wait, start working.
you are a very busy
business person and you need to let the customer know that if it's not
convenient for you to clean the windows now...
their window cleaning for 3 or 4 weeks from now! because you are extremely
busy, ayou can assure them that you'll do your best to find an opening
in your calendar and get them in earlier, but that their - best option
- is to get their windows cleaned now!
or, you can use...
option #2 - if the window cleaning project can't be performed
and finished within the remainder of the day, let the owner know
you'll be working in the neighborhood for the next few days and
can clean their windows tomorrow morning!
if you haven't read
"the ultimate sales pitch"... and, watched the ultimate sales
pitch 'reality tv style' video lesson go to the following web page so
you can start creating sales withing 1 hour! --- the ultimate sales pitch
of all new businesses fail within the first year!
why?... here's a typical
joe, the new business
owner, rents office space, orders merchandise to fill it, hires employees,
purchases liability insurance - workers comp. etc..., hires an
advertisement agency to build an ad campaign, a graphic designer to create
a business logo, buys ad space in his local newspaper journals
magazines telephone book etc., gets business cards printed...
what's wrong with
joe has done absolutely
nothing to guarantee himself an "income"! he and his employees
are waiting hopefully for someone to read their ad, get in their car,
come to their business and make enough purchases to pay for the expenditures
good luck joe! you'll
don't let fate decide
your financial future!
if you want to become successful in any business, you must go after your customers personally. do not wait for your phone
to ring. go directly
to the customers you want and talk to them.
create a sense of
urgency, perform the work and get paid immediately.
take it upon yourself
to decide the outcome of your future. i know you don't want to become
part of the 95% "losing" statistic so...
- rehearse the ultimate
- practice your window
cleaning technique and
- get out there and
make your dreams happen!